Starting a Business and Afraid to Sell
Why do some people succeed in starting new businesses and others fail? Hard work plays a part, as does good timing and, of course getting good business advice. But there is one thing that holds back many small business owners and can result in a complete failure of your business plans. FEAR!
So what are people afraid of? What are the fears that hold businesses back and prevent them from being successful?
Fear of the unknown, fear of looking stupid, fear of upsetting people, fear of doing something new and getting it wrong, fear of… whatever.
Most new business owners suffer from fear to some extent, it’s just a part of starting a small business, but success or failure in your business venture can depend on overcoming those fears and doing what you need to do.
One of the biggest fears that many new business owners have is the fear of selling. They spend time, energy and sometimes a lot of money generating leads, cultivating prospects, and then completely waste all of that effort by not doing the last part and selling.
This is often because of a fear of being seen as intruding, of appearing pushy or a nuisance. Perhaps they have experienced pushy sales people in the past that have made them feel uncomfortable. Sometimes it’s just that they have heard about pushy sales people and the negative perceptions that people have on them. this stereotype of a sales person can be hard to get past.
Or perhaps it’s a fear of feeling rejected. When someone says no to them they take it personally, they feel that it reflects on them as a person.
But consider this. you have something great to sell, people will benefit in some way from buying what you have to sell. if they decide not to buy from you are they rejecting you?
No, they’re just rejecting the opportunity you are offering them. maybe it wasn’t right for them. maybe the timing wasn’t right or your sales pitch didn’t quite hit the mark this time. maybe they’re just not smart enough to appreciate what you have to offer.
Learning what you are really afraid of, what rules you have that make you feel the fear, or the sense of rejection, will enable you to overcome the fears. once you can overcome the fears you will be able to sell more often, because you won’t be afraid to try.
Once you are selling more often you will start to develop your skills, the sense of timing required, the way to tailor sales pitches and to know what the right offer is for your prospective customer,
And, if you don’t always make the sale… well that just part of running a small business. Just move on to the next lead with the confidence that you will succeed.
Starting a Business and Afraid to Sell
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